Strategy

• Prado identified an underutilized funeral home and parking lot across from a Muni stop in the most desirable neighborhood of Duboce Triangle and Upper Market

Execution

• Adaptive reuse of an existing historic building
• Prado received planning approvals in 2016
• Successful recapitalization in 2016 with a foreign partner
• Construction of 5,000 sq. ft. of ground-floor retail, 42 residential condo units above the retail; 2 town-homes
• Added a 24-space below-grade parking structure
• LEED Platinum

Results

• 85% sold